My account

People in Law Awards – what makes a great entry?

As you begin to pull together evidence for this year’s People in Law Awards submissions, how can you make your entries stand out? This year’s Chair David Shufflebotham kindly shares his top tips…

The judges love to read your entries and hear your stories of HR practice at the cutting edge of one of the world’s most sophisticated and successful professional services sectors. We want to see a beginning, a middle, and an end. The highs, the lows, the failures, as well as the triumphs!

The sort of stories we love best are:

  • Short and punchy –get to the heart of things quickly and avoid repetition.
  • Clearly aligned – with business strategy and meeting commercial imperatives.
  • Pushing the boundaries – this can be for your size or type of business, the legal sector, or society as a whole.
  • Original – has this ever been done before?

Most of all we love stories that have had real world impact – evidenced through real world data.

If your story is about an individual we want to see that it’s about more than doing the day job well – it needs something distinctive to make us sit up and take notice.

So, go on, tell us your story – we can’t wait to read it.

P.s. That’s what we love, but we also have some pet hates you should avoid:

  • Extensive attachments – that add little to what’s been already said.
  • Obviously outsourced copywriting – do it yourself if you can, it’ll come across as much more authentic.
  • Entries with no evidence of impact or success measures.

Related content


Join us

Membership grants your firm a wealth of benefits, including access to:

  • Events across the UK
  • Discounted tickets for our awards ceremony and conference
  • Access to preferred suppliers
  • Biannual drinks events
  • Our forum and knowledge bank
  • Premium content, including original research documents and articles