Details
This webinar will delve into the topic of employee advocacy, offering insights into the impacts of employee ambassadors who actively support and promote their company on social media. Our speakers will cover the core concept of advocacy, the benefits to both businesses and employees, and the key elements of creating an advocacy programme.
This webinar is suited to talent attraction and engagement professionals who want to learn more about how employee voices can attract and retain talent while amplifying brand messaging.
Hosts: This event will be hosted by Blackbridge’s Social Media Director Ben Fox and Social Media Advocacy Manager Lauren O’Sullivan, who will share their expertise in building and implementing employee advocacy programmes for both businesses and employees through social media channels with examples of best practice in the legal sector.
Blackbridge is a creative agency focused exclusively on delivering employer branding, recruitment marketing, employee engagement and digital solutions. Based in the UK, but operating globally, Blackbridge works to communicate our clients’ messaging and recruitment propositions to external and internal audiences. Their work has been recognised by the RAD Awards, CIPD Recruitment Marketing Awards, CorpComms Digi Awards, ISE Awards and the TARGETjobs Graduate Recruitment Awards.
Key topics include:
- Understanding employee advocacy
- Impact for employees and businesses
- Building and sustaining an advocacy programme
- Best practices for leveraging social media
- Blackbridge case studies including Lloyds Banking Group and BT
- Cases of impactful employee advocacy in the legal sector
Date & Time
Wed, 23rd October 2024
09:30—10:30
Location
Online
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